Brand Newsroom 139: Are marketing industry awards worth the effort?
The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at [...]
5 reasons you should start embracing 360 video
I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must [...]
Brand Newsroom 138: Media Intelligence: Here’s what you need to know
We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. [...]
Brands can avoid one big mistake newspapers are making
It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating [...]