Add a little drama to grab your audience’s attention
Over the last decade or so I have lost count of the number of corporate videos I have made. You know the ones: There’s a nice opening [...]
Brand Newsroom 126: The “By the way, I was paid to say this” Episode
With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New [...]
3 tips for choosing the right voiceover artist
Companies spend whole marketing budgets on the way their company looks, but how many pay attention to how their company sounds? In my twenty-something years of recording [...]
Direct sources for content marketing research
When researching for a content marketing strategy, how do you ensure you’re accessing authentic information about your audience? On a recent content marketing program for a trucking [...]
Brand Newsroom 125: Is attack ever the best form of marketing?
Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a [...]
The secret to effective writing for business
If brevity is the soul of wit, then there’s nothing amusing about most business writing. Our old friend Shakespeare would be disappointed. We’re due for a scolding [...]