5 ways to master appearing in front of the camera
Through my work as a senior producer, I get to work with [...]
12
07, 2016
Progressing your agency relationship to fourth base
‘It’s not you, it’s me’. Those five little words have the power [...]
28
06, 2016
Confessions of a former content marketing sceptic
My name is Ian and I have a confession to make: It [...]
19
05, 2016
Why You Need Animation in Your Video Marketing Strategy
Out the back of the Lush offices, in the lesser explored creative [...]
25
02, 2016
Top Tips on Selecting a Video Production Company
There is no arguing that video has cemented its place as a vital tool in any communications strategy — whether it’s a full-scale marketing campaign or a simple message from your CEO. Technology company Cisco predicts video will grow from representing 64 per cent of all consumer internet traffic in 2014 to more than 80 per cent by 2019. […]
16
02, 2016
Using Video to Keep Your Internal Communication Open
There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries. […]
19
01, 2016
How to Find the Right Marketing Agency
Recently, on my way home from work, I’ve noticed a sign on one of the traffic lights as I turn off the freeway. It says, ‘Websites from $99. Call 04xxxxxxx’ and nothing else. What I find most strange about this sign - among many strange things – is there is no web address to show what sort of websites this person is offering. It might be the case that if you call up they supply a link, but the important word in that sentence is ‘if’. […]
22
12, 2015
2015 - A Lush year in review
So that was 2015. It seemed to be over even quicker than [...]
1
12, 2015
Perfecting Your Video Production to Please Your Audience
Ever wonder what it’s like to work with Gordon Ramsay? Back in the heady days of 2005, when I was a fresh-faced graduate trying to make my way in the world, I had the opportunity to work as a runner on the TV show Ramsay’s Kitchen Nightmares. It’s a long-running format where Gordon Ramsay enters struggling restaurants and tries to save them from closing by sprinkling a little bit of Michelin-magic on inept owners and clueless cooks. He is a man who can not only fit the f-word into every single sentence, he also knows a thing or two about creating places people actually want to spend their money and time on food. […]
22
06, 2015
Repurposing Video Content to Get Maximum ROI
Lush Creative Director Gavin Carroll and I have just returned from an overseas filming expedition for one of our clients. The trip took us to South Korea for 11 days to help document a huge project that has been happening for the past few years. […]
