Sometimes it’s not that easy to convey your business value proposition succinctly and make an impact! We often see our job as that of a translator - we take the complicated dump down and turn it in to something that is concise, focused and memorable. Over the past few weeks we’ve been working on such a project with ZIPT - a technology company that allows you to call or message any phone on any global network. It’s a big deal! […]
“The biggest risk is not taking any risk….in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks” Mark Zuckerberg In our business we are constantly confronted by anxious clients who have a fantastic brand and product/service, yet are hesitant to invest in a communications plan. Essentially, they know what they have is amazing but they don’t want to shout about it. […]
So what do Rodney Dangerfield and B2B marketers have in common? Dangerfield’s, “I don’t get no respect” mantra is a familiar feeling for marketing professionals working in the B2B space - at least until MarketingProfs holds their annual B2B Marketing Forum. I spent three days at the Boston conference this year and it reinforced what I’ve been saying for years. B2B marketers are the smartest folks out there. […]
Making an emotional connection with your audience is essential in encouraging action. This is particularly relevant for not-for-profit organisations who rely on the engagement of others to stay in business. […]
Some thrive on it, some despise it and some actually run away from it. Facing a camera can be both an enjoyable and daunting experience. We film a huge variety of people, yet it doesn’t matter how confident someone is, put a camera in front of them and anything could happen! They may speak consistently to hundreds of people on stage, yet place them in front of a camera and they crumble. […]
The way we connect is shifting, consumers are moving swiftly (and some forcefully) into the digital space where many marketing relations are made through online campaigns. […]
New research released today by the Content Marketing Institute and MarketingProfs shows the increasing influence video has on content marketing. In the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, 1,820 respondents from North America completed the fifth annual survey. […]
