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31 01, 2017

The secret to effective writing for business

By | January 31st, 2017|Categories: Blog, Content Marketing, Writing|Tags: , , |Comments Off on The secret to effective writing for business

If brevity is the soul of wit, then there’s nothing amusing about [...]

19 01, 2017

Using experts to create great blogs

By | January 19th, 2017|Categories: Blog, Content Marketing, Writing|Tags: , , |Comments Off on Using experts to create great blogs

If you’re part of a team writing for a corporate blog, you [...]

8 11, 2016

11 Tips to write better headlines and titles [video]

By | November 8th, 2016|Categories: Blog|Tags: , |Comments Off on 11 Tips to write better headlines and titles [video]

Think about what your blog headings are usually like. Do you think [...]

13 10, 2016

Masterclass: Write Like a Marketing Pro

By | October 13th, 2016|Categories: Blog, Business, Content Marketing, Marketing, Online marketing, Social Media, Writing|Tags: , , , , |Comments Off on Masterclass: Write Like a Marketing Pro

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

27 09, 2016

Credit where it’s due: Don’t fall foul of copyright law

By | September 27th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , , , |Comments Off on Credit where it’s due: Don’t fall foul of copyright law

Copyright laws weren’t created for the digital age. Technology and internet connectivity [...]

6 09, 2016

7 steps to a winning publication with content marketing

By | September 6th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , |Comments Off on 7 steps to a winning publication with content marketing

What does a quality brand publication look like? When you consider how [...]

16 08, 2016

The blogging blunders you need to avoid: Part 2

By | August 16th, 2016|Categories: Blog, Writing|Tags: , |Comments Off on The blogging blunders you need to avoid: Part 2

We recently wrote about how blogging can seem like a very simple [...]

26 07, 2016

The blogging blunders you need to avoid: Part 1

By | July 26th, 2016|Categories: Blog, Writing|Tags: , , , |Comments Off on The blogging blunders you need to avoid: Part 1

Blogging seems easy on the face of it. After all, we can [...]

14 07, 2016

Journalistic principles add credibility to your content

By | July 14th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , |Comments Off on Journalistic principles add credibility to your content

OK, I know what you’re thinking: journalists don’t always have the best [...]

15 06, 2016

Brand Newsroom 92: Where to share your content

By | June 15th, 2016|Categories: Blog, Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 92: Where to share your content

There are plenty of websites out there happy to share your content [...]