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22 03, 2017

Brand Newsroom 132: The brewery, the politicians, their bizarre video and the boycott

By | March 22nd, 2017|Categories: Brand Newsroom, Branding, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 132: The brewery, the politicians, their bizarre video and the boycott

For the past two weeks Australians have watched a PR disaster unfold. [...]

21 03, 2017

Always think through the consequences of your content

By | March 21st, 2017|Categories: Branding, Social Media|Tags: , , , , |Comments Off on Always think through the consequences of your content

Some people court controversy. It’s how they make their living. They like [...]

15 03, 2017

Masterclass: How to Write Business Content Like a Pro

By | March 15th, 2017|Categories: Blog, Business, Content Marketing, Marketing, Online marketing, Social Media, Writing|Tags: , , , , |Comments Off on Masterclass: How to Write Business Content Like a Pro

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

1 03, 2017

Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

By | March 1st, 2017|Categories: Marketing, Social Media|Tags: , , |Comments Off on Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

John Kapos is a Sydney chocolatier, known to thousands of Snapchat users [...]

14 02, 2017

So you want a viral video

By | February 14th, 2017|Categories: Marketing, Social Media, Uncategorized, Video|Tags: , , |Comments Off on So you want a viral video

One of the last things I want to hear a client say [...]

8 12, 2016

Why your business needs Pinterest

By | December 8th, 2016|Categories: Marketing, Social Media|Tags: , , , |Comments Off on Why your business needs Pinterest

When those in business think of the social media platforms they need, [...]

15 11, 2016

Why you need quizzes in your marketing strategy

By | November 15th, 2016|Categories: Content Marketing, Social Media|Tags: , , , |Comments Off on Why you need quizzes in your marketing strategy

Have you ever wondered what kind of dog you are? Probably not, [...]

2 11, 2016

Brand Newsroom 112: Is chasing viral content killing trust?

By | November 2nd, 2016|Categories: Brand Newsroom, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 112: Is chasing viral content killing trust?

Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against [...]

26 10, 2016

Brand Newsroom 111: The virtues of controversy and newsjacking

By | October 26th, 2016|Categories: Brand Newsroom, News, Social Media|Tags: , , , , , |Comments Off on Brand Newsroom 111: The virtues of controversy and newsjacking

Australian demographer Bernard Salt caused outrage recently when he suggested millennials could [...]

18 10, 2016

How to avoid brand damage on social media

By | October 18th, 2016|Categories: Branding, Social Media|Tags: , , , , , |Comments Off on How to avoid brand damage on social media

What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on [...]