Advertising

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7 03, 2017

Game Changer? Going viral for all the wrong reasons

By | March 7th, 2017|Categories: Advertising, Video Production|Tags: , , , |Comments Off on Game Changer? Going viral for all the wrong reasons

“Hey guys, I’m just heading downstairs for my Paleo pear and banana [...]

15 02, 2017

Brand Newsroom 127: Getting political with your advertising

By | February 15th, 2017|Categories: Advertising, Brand Newsroom|Tags: , |Comments Off on Brand Newsroom 127: Getting political with your advertising

The Super Bowl is America’s biggest sporting event and it has the [...]

8 02, 2017

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|Categories: Advertising, Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 126: The “By the way, I was paid to say this” Episode

With the invention of “influencer marketing”, product placement has jumped from the [...]

26 01, 2017

Are you funding fake news? (And damaging your brand)

By | January 26th, 2017|Categories: Advertising|Tags: , , , , , , , , , |Comments Off on Are you funding fake news? (And damaging your brand)

Where you advertise says a lot about your brand. It speaks to [...]

17 05, 2016

The tech that will help you tower above the competition

By | May 17th, 2016|Categories: Advertising, Business, Marketing, News, Strategy, Web|Tags: , , , , , , |Comments Off on The tech that will help you tower above the competition

Rio Tinto uses it. MasterCard uses it too. So does REIWA, the [...]

12 05, 2016

Is your content marketing crossing the line?

By | May 12th, 2016|Categories: Advertising, Content Marketing|Tags: , , |Comments Off on Is your content marketing crossing the line?

Often when I explain to my friends and family what I do [...]

20 04, 2016

Brand Newsroom 84: Is Sex in Advertising Ever OK?

By | April 20th, 2016|Categories: Advertising, Brand Newsroom, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 84: Is Sex in Advertising Ever OK?

Fast food chain KFC has been slammed by critics for a sexually [...]

9 03, 2016

Brand Newsroom 78: Increase the Mileage on Your Next Press Release

By | March 9th, 2016|Categories: Advertising, Brand Newsroom, Content Marketing, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 78: Increase the Mileage on Your Next Press Release

The fact that print media is on the decline is not an [...]

18 02, 2016

Choose your culture, choose your consequences

By | February 18th, 2016|Categories: Advertising, Marketing|Tags: , , |Comments Off on Choose your culture, choose your consequences

There’s an old warning that people will judge you by the company [...]

27 01, 2016

Brand Newsroom 72: Sexism in Advertising

By | January 27th, 2016|Categories: Advertising, Brand Newsroom, Podcast|Tags: , , |Comments Off on Brand Newsroom 72: Sexism in Advertising

This week, after attending the 21st birthday celebration of prominent global advertising [...]