Monthly Archives: October 2016

//October
27 10, 2016

How to solve a content marketing conundrum

By | October 27th, 2016|Categories: Content Marketing|Tags: , , |Comments Off on How to solve a content marketing conundrum

New research on the habits and successes of B2C marketers using content [...]

26 10, 2016

Brand Newsroom 111: The virtues of controversy and newsjacking

By | October 26th, 2016|Categories: Brand Newsroom, News, Social Media|Tags: , , , , , |Comments Off on Brand Newsroom 111: The virtues of controversy and newsjacking

Australian demographer Bernard Salt caused outrage recently when he suggested millennials could [...]

25 10, 2016

Why having an elevator pitch trumps winging it

By | October 25th, 2016|Categories: Business, Marketing|Tags: , , , , |Comments Off on Why having an elevator pitch trumps winging it

The moderator in the third US presidential debate between Hillary Clinton and [...]

20 10, 2016

The power of voice: how to deliver an amazing presentation

By | October 20th, 2016|Categories: Media, Video Production, Videos|Tags: , , |Comments Off on The power of voice: how to deliver an amazing presentation

It frequently amazes me that, when trying to communicate, very often the [...]

19 10, 2016

Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

By | October 19th, 2016|Categories: Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five [...]

18 10, 2016

How to avoid brand damage on social media

By | October 18th, 2016|Categories: Branding, Social Media|Tags: , , , , , |Comments Off on How to avoid brand damage on social media

What do Prince, Brad Pitt, Pearl Harbor and the 9/11 attacks on [...]

13 10, 2016

Content marketing is an ethical option for old journos

By | October 13th, 2016|Categories: Brand Journalism, Content Marketing|Tags: , , |Comments Off on Content marketing is an ethical option for old journos

A little while back I wrote an article reassuring journalists — more [...]

12 10, 2016

Brand Newsroom 109: Building a Personal Brand

By | October 12th, 2016|Categories: Brand Newsroom|Tags: , |Comments Off on Brand Newsroom 109: Building a Personal Brand

Today Nic Hayes leads a discussion on personal brands. Specifically, how do [...]

11 10, 2016

How to do content marketing research

By | October 11th, 2016|Categories: Content Marketing|Tags: , , |Comments Off on How to do content marketing research

Have you decided to embark on a content marketing strategy but don’t [...]

6 10, 2016

5 tips to avoid crumbling on camera [video]

By | October 6th, 2016|Categories: Media, Video|Tags: , , |Comments Off on 5 tips to avoid crumbling on camera [video]

Not everyone is comfortable speaking on camera. Some people freeze up and [...]