Monthly Archives: November 2014

//November
27 11, 2014

Video Production: Advance of the Drones

By | November 27th, 2014|Categories: Advertising, Blog, Video, Video Production|Tags: , , |Comments Off on Video Production: Advance of the Drones

There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it? We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage. […]

25 11, 2014

Brand Newsroom 12: The future of traditional media

By | November 25th, 2014|Categories: Brand Newsroom|Comments Off on Brand Newsroom 12: The future of traditional media

Episode #12 of Brand Newsroom – In this episode we are joined [...]

25 11, 2014

Tips to Improve Effectiveness of Your Content Marketing

By | November 25th, 2014|Categories: Blog, Content Marketing|Tags: , |2 Comments

Last week the Content Marketing Institute released new research on the state of content marketing in Australia. The report highlighted a couple of areas where Australian content marketers could improve the effectiveness of their content marketing programs. Some of it was obvious – and some of it wasn’t. Here are my recommendations for anyone investing time or money into a content initiative. […]

21 11, 2014

Brand Newsroom 11: A future view of Australian content marketing.

By | November 21st, 2014|Categories: Brand Newsroom, Uncategorized|Comments Off on Brand Newsroom 11: A future view of Australian content marketing.

Episode #11 of Brand Newsroom – In this episode we look at [...]

19 11, 2014

Content Marketing Challenge: Creating Engaging Content

By | November 19th, 2014|Categories: Blog, Content Marketing, Infographics|Tags: |1 Comment

New research released by the Content Marketing Institute today shows Australian marketers are perfectly positioned to tell better stories and improve the effectiveness of their marketing investment. Dig a little deeper and a clear opportunity emerges for brands to move ahead of their competition. […]

19 11, 2014

Underwater Content Party Production

By | November 19th, 2014|Categories: Blog, Video Production|Comments Off on Underwater Content Party Production

Have you ever heard someone say, “Never work with children or animals”? Well here’s another one to add to the ‘most difficult list’ – work underwater! One advertising agency decided that it was worth the effort though and I think it’s paid off. […]

18 11, 2014

Are You A Brand Puppet without Realising?

By | November 18th, 2014|Categories: Advertising, Blog, Content Marketing, Online marketing|Tags: , |Comments Off on Are You A Brand Puppet without Realising?

I have previously written about how companies utilise the consumer by advertising their brand name through personalisation, i.e. by displaying individual names on a product like Coca-Cola; or using Facebook advertising to be in line-of-sight to the consumer by displaying adverts of products they have been viewing online. The consumer essentially becomes a marketing tool. But what if this develops further in the future? What if the consumer becomes the primary distributor in content marketing? […]

14 11, 2014

Brand Newsroom 10: Brand Journalism, let the rant commence!

By | November 14th, 2014|Categories: Brand Newsroom|Tags: , , |Comments Off on Brand Newsroom 10: Brand Journalism, let the rant commence!

  Episode #10 of Brand Newsroom - In this episode we look [...]

13 11, 2014

Brand Newsroom 9: Blogger’s influence

By | November 13th, 2014|Categories: Brand Newsroom|Tags: |Comments Off on Brand Newsroom 9: Blogger’s influence

  Episode #9 - In this episode we look at how much [...]

13 11, 2014

Brand Newsroom 8: In-house content marketing and thought leadership

By | November 13th, 2014|Categories: Brand Newsroom|Comments Off on Brand Newsroom 8: In-house content marketing and thought leadership

  Episode #8: In this episode we look at who at your [...]