Content Marketing

/Content Marketing
11 04, 2017

Measuring content effectiveness: A marketer’s guide

By | April 11th, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Measuring content effectiveness: A marketer’s guide

Over the past two years I’ve been principally involved in writing close [...]

30 03, 2017

How great copy beats competition and saves you money

By | March 30th, 2017|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , , |Comments Off on How great copy beats competition and saves you money

Are you one of those people with a loosey-goosey relationship with grammar?  [...]

15 03, 2017

Masterclass: How to Write Business Content Like a Pro

By | March 15th, 2017|Categories: Blog, Business, Content Marketing, Marketing, Online marketing, Social Media, Writing|Tags: , , , , |Comments Off on Masterclass: How to Write Business Content Like a Pro

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

9 03, 2017

Have you set the right content marketing goals?

By | March 9th, 2017|Categories: Content Marketing|Tags: , |Comments Off on Have you set the right content marketing goals?

If you’re not getting the results you want in content marketing, maybe [...]

16 02, 2017

Conquering new territories with content marketing

By | February 16th, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Conquering new territories with content marketing

Thinking about expanding your brand into a new territory? If you’ve had [...]

2 02, 2017

Direct sources for content marketing research

By | February 2nd, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Direct sources for content marketing research

When researching for a content marketing strategy, how do you ensure you’re [...]

31 01, 2017

The secret to effective writing for business

By | January 31st, 2017|Categories: Blog, Content Marketing, Writing|Tags: , , |Comments Off on The secret to effective writing for business

If brevity is the soul of wit, then there’s nothing amusing about [...]

19 01, 2017

Using experts to create great blogs

By | January 19th, 2017|Categories: Blog, Content Marketing, Writing|Tags: , , |Comments Off on Using experts to create great blogs

If you’re part of a team writing for a corporate blog, you [...]

12 01, 2017

Your B2B website is NOT a Swiss Army Knife

By | January 12th, 2017|Categories: Content Marketing, Web|Tags: , , |Comments Off on Your B2B website is NOT a Swiss Army Knife

Are you expecting too much of your B2B website? The complaints about [...]

22 12, 2016

How to kickstart your creativity in 2017

By | December 22nd, 2016|Categories: Content Marketing, Video Production|Tags: , , |Comments Off on How to kickstart your creativity in 2017

It’s the end of the year and if you’re like me, you’re [...]