Brand Newsroom

/Brand Newsroom

Brand Newsroom is a weekly podcast offering global insight to brand journalism from an international team of journalists, content marketers and PR experts.

8 03, 2017

Brand Newsroom 130: How to communicate bad news well

By | March 8th, 2017|Categories: Brand Newsroom, Business|Tags: , , , |Comments Off on Brand Newsroom 130: How to communicate bad news well

What’s best practice when it comes to sharing bad or difficult news? [...]

2 03, 2017

Become a better brand writer with this top tip

By | March 2nd, 2017|Categories: Blog, Brand Journalism, Writing|Tags: , , , |Comments Off on Become a better brand writer with this top tip

Writing is one of those tasks a lot of people hate to [...]

22 02, 2017

Brand Newsroom 128: Trevor Young and the risk of building on rented land

By | February 22nd, 2017|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 128: Trevor Young and the risk of building on rented land

PR Warrior Trevor Young joins James and Sarah to discuss whether it [...]

15 02, 2017

Brand Newsroom 127: Getting political with your advertising

By | February 15th, 2017|Categories: Advertising, Brand Newsroom|Tags: , |Comments Off on Brand Newsroom 127: Getting political with your advertising

The Super Bowl is America’s biggest sporting event and it has the [...]

8 02, 2017

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|Categories: Advertising, Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 126: The “By the way, I was paid to say this” Episode

With the invention of “influencer marketing”, product placement has jumped from the [...]

1 02, 2017

Brand Newsroom 125: Is attack ever the best form of marketing?

By | February 1st, 2017|Categories: Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 125: Is attack ever the best form of marketing?

Is attack marketing ever a good idea? Does launching into your competitor [...]

11 01, 2017

Brand Newsroom 122: A Brand Evangelist > A Salesperson

By | January 11th, 2017|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 122: A Brand Evangelist > A Salesperson

Should salespeople be more like marketers? According to an article in the [...]

4 01, 2017

Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

By | January 4th, 2017|Categories: Brand Newsroom, Media|Tags: , , , , , , , |Comments Off on Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

Pundits say we’re living in “a post-truth era”, where facts are less [...]

28 12, 2016

Brand Newsroom 120: Our marketing and communications predictions for 2017

By | December 28th, 2016|Categories: Brand Newsroom, Business|Tags: , |Comments Off on Brand Newsroom 120: Our marketing and communications predictions for 2017

It’s also the time of year we start looking forward — making [...]

21 12, 2016

Brand Newsroom 119: How to get your website right

By | December 21st, 2016|Categories: Brand Newsroom, Web|Tags: , , , |Comments Off on Brand Newsroom 119: How to get your website right

What does your website look like? Are you happy with it? Is [...]