Brand Newsroom 69: Improving Your Business in 2016
With 2015 nearly over, the Brand Newsroom team dedicate the last podcast of [...]
15
12, 2015
Expert Content Marketing Predictions for 2016
Once a year the Content Marketing Institute canvases marketers from all over [...]
26
05, 2015
Brand Newsroom 37: Content Marketing With Joe Pulizzi
Content marketing is rapidly growing in popularity among businesses, yet there are [...]
21
04, 2015
Brand Newsroom 32: Real-time Marketing Failure
Woolworths grocery store chain made a major error in judgment by trying [...]
9
02, 2015
Brand Newsroom #21: Is Dumb Ways to Die a Smart Way to Market?
Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment? Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting. What’s your opinion about Dumb Ways to Die? […]
30
01, 2015
Brand Newsroom #19: The Importance of Listening to Your Social Media Audience
Photo by: Sean McEntee Episode #19 of Brand Newsroom - This week [...]
11
12, 2014
Brand Newsroom #14: How social is your business?
Episode #14 of Brand Newsroom - In this episode we ask 'how [...]
11
11, 2014
Brand Journalism: Why the faulty arguments need to end
A recent article in Contently stated in bold letters, “There’s no such thing as brand journalism.” It then supplied a handy data graphic designed to define the important terms of content marketing: brand publishing branded content, aka custom content native advertising sponsored content brand journalism I had to smile; they included brand journalism in their list to reiterate that it doesn’t exist. It’s like putting a word in a dictionary just to say it’s not a word. […]
27
10, 2014
Taking the Plunge into Content Marketing
“The biggest risk is not taking any risk….in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks” Mark Zuckerberg In our business we are constantly confronted by anxious clients who have a fantastic brand and product/service, yet are hesitant to invest in a communications plan. Essentially, they know what they have is amazing but they don’t want to shout about it. […]
23
09, 2014
Using Editors to Improve Your Content Marketing
As content marketing matures, brands are entering the world of publishing at a rapid rate. One of the most important roles in any publication or newsroom is the editor. A recent article at the Harvard Business Review blog discusses why. […]
