Monthly Archives: December 2015

//December
30 12, 2015

Brand Newsroom 68: Improving Your Business in 2016

By | December 30th, 2015|Categories: Brand Journalism, Brand Newsroom|Tags: , , , |Comments Off on Brand Newsroom 68: Improving Your Business in 2016

With 2015 nearly over, the Brand Newsroom team dedicate the last podcast of [...]

29 12, 2015

Podcasting for Beginners: Tools and Advice to Get Started

By | December 29th, 2015|Categories: Content Marketing, Podcast|Tags: , , , |Comments Off on Podcasting for Beginners: Tools and Advice to Get Started

In the quiet time between holidays, we wanted to share an article by our director of content strategy first published in CCO magazine and then, again, on the Content Marketing Institute blog. It’s packed with valuable information so have a read if you’re thinking about adding podcasting to your marketing mix in 2016. – Ed. In a content-cluttered world, could podcasting be next big play for content marketers? Maybe ‘big play’ is a stretch—a survey from Edison Research and Triton Digital shows awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners—all age groups are equally represented. […]

23 12, 2015

Brand Newsroom 67: How Brands Can Give Back

By | December 23rd, 2015|Categories: Brand Journalism, Brand Newsroom|Tags: , |Comments Off on Brand Newsroom 67: How Brands Can Give Back

With Christmas around the corner, it’s the time to reflect on the [...]

22 12, 2015

2015 – A Lush year in review

By | December 22nd, 2015|Categories: Blog, Content Marketing|Tags: , |Comments Off on 2015 – A Lush year in review

So that was 2015. It seemed to be over even quicker than [...]

17 12, 2015

Should Your Brand Publish Content Over Christmas?

By | December 17th, 2015|Categories: Blog, Content Marketing|Tags: , |Comments Off on Should Your Brand Publish Content Over Christmas?

Although we’ve spoken before about the importance of consistency in content marketing, as we approach the Christmas break, many businesses are wondering whether publishing content over the holidays is worth the effort. The answer to this concern is “it depends on your audience”. To help you make the decision for your brand, we’ve put together a list of key factors to consider. […]

16 12, 2015

Brand Newsroom 66: Content Marketing in 2016

By | December 16th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |Comments Off on Brand Newsroom 66: Content Marketing in 2016

This week the Content Marketing Institute released their predictions for the state [...]

15 12, 2015

Expert Content Marketing Predictions for 2016

By | December 15th, 2015|Categories: Brand Newsroom, Content Marketing|Tags: , |Comments Off on Expert Content Marketing Predictions for 2016

Once a year the Content Marketing Institute canvases marketers from all over [...]

10 12, 2015

4 Ways to Determine if Your Content Has a Media Mindset

By | December 10th, 2015|Categories: Blog, Content Marketing|Tags: , |Comments Off on 4 Ways to Determine if Your Content Has a Media Mindset

Do you publish content with a media mindset? At Lush, we proudly [...]

8 12, 2015

Brand Newsroom 65: Get to Know Your Audience

By | December 8th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |Comments Off on Brand Newsroom 65: Get to Know Your Audience

Do you express appreciation for your audience in your content marketing? Many [...]

8 12, 2015

Smart Advice on How to Build Your Audience

By | December 8th, 2015|Categories: Blog, Content Marketing|Tags: , , , , |Comments Off on Smart Advice on How to Build Your Audience

Have you considered content marketing as a strategy to improve customer loyalty? [...]