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23 03, 2017

Blogs that became thriving businesses

By | March 23rd, 2017|Categories: Blog, Business|Tags: , , |Comments Off on Blogs that became thriving businesses

I remember a time not too long ago when blogs were viewed [...]

26 07, 2016

The blogging blunders you need to avoid: Part 1

By | July 26th, 2016|Categories: Blog, Writing|Tags: , , , |Comments Off on The blogging blunders you need to avoid: Part 1

Blogging seems easy on the face of it. After all, we can [...]

27 10, 2015

Is Content Marketing The New SEO?

By | October 27th, 2015|Categories: Blog, Content Marketing, SEO|Tags: , , |Comments Off on Is Content Marketing The New SEO?

Wondering about the state of play in content marketing? In light of recently released research it is clear now is a great time to be a content marketer. As larger emphasis is placed on quality content, many would say content marketing has surpassed SEO and perhaps even overtaken it. […]

20 10, 2015

The Rise Of Video Marketing

By | October 20th, 2015|Categories: Blog, Content Marketing, Video Production|Tags: , , |Comments Off on The Rise Of Video Marketing

What can you do to capitalise on your video production? There’s no denying the impact of video content in today’s internet-crazed society. You cannot turn a single corner of the Web without bumping into some type of video – whether it’s a Vine on Facebook or a short film on Vimeo. Google estimates more than 300 hours of video are uploaded to YouTube every minute. And it’s not just YouTube feeding your video addiction; any number of platforms for video consumption are growing as well. The latest trend comes in mobile form, with video accounting for 55% of all mobile traffic, which is up 10% in almost three years. […]

6 10, 2015

The Marketer’s Hashtag Toolkit

By | October 6th, 2015|Categories: Blog, Content Marketing, Social Media, Web|Tags: , , |2 Comments

Does your brand use hashtags in social media posts? There’s no denying the increasing popularity of hashtags in today’s culture of intense social activity, especially in the marketing landscape. What was once the humble pound symbol has changed in meaning, it is now followed by a keyword or phrase to help further the reach of social media content. […]

29 09, 2015

Hashtag Etiquette: 5 Ways To Use Hashtags Effectively

By | September 29th, 2015|Categories: Blog, Content Marketing, Social Media|Tags: , , |Comments Off on Hashtag Etiquette: 5 Ways To Use Hashtags Effectively

Are you guilty of poor hashtag etiquette? With so many individuals and businesses using social media, you’re bound to have seen an over-hashtagger in your feed at some point. It’s such a common annoyance that even pop-culture sources are acknowledging it. A recent video by Jimmy Fallon and Justin Timberlake mocking hashtag use has brought the issue of hashtag etiquette into public question. […]

14 09, 2015

How to Win Over Editors and Influence Journalists

By | September 14th, 2015|Categories: Blog, Content Marketing, Marketing|Tags: , , |Comments Off on How to Win Over Editors and Influence Journalists

In late 2014, the bosses behind car sharing app Uber decided to do something about their terrible reputation in the press. While users often raved about the service, the media focussed on the company’s aggressive approach to competition, accusations of bullying, and what seemed to be a willingness to bring on a public quarrel with anyone who criticised it or its management team. In a bid to fix its reputation, Uber hired one of Barack Obama’s campaign experts to win influence with journalists and editors. What happened next is a salient lesson in what not to do. […]

13 08, 2015

Content Marketing Trends of 2015

By | August 13th, 2015|Categories: Blog, Content Marketing|Tags: , , |1 Comment

Were you satisfied with your content marketing results in 2014? Want to improve your investment plans in the second half of this year? Experts and industry leaders predicted 2015 would be a big year for content marketing. Now that we have surpassed the mid-year hump, it’s time to see if these predictions have come true. If you’re interested in seeing whether your content marketing strategy aligns with their predictions, here is a list of some of the top predicted trends this year. […]

10 08, 2015

Why No One Cares About Your Story and How to Change It

By | August 10th, 2015|Categories: Blog, Content Marketing|Tags: , , |Comments Off on Why No One Cares About Your Story and How to Change It

One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]

23 07, 2015

Composition: Achieving Greatness in Film Production

By | July 23rd, 2015|Categories: Blog, Video Production|Tags: , , |1 Comment

You’re a filmmaker. Your neighbour is probably a filmmaker. Chances are your Great Aunt Mable is also a filmmaker. Anyone with a smartphone and the ability to press record is a filmmaker. The web is teeming with budding videographers publishing their own content and sharing videos. Video consumption is gaining traction with the statistics to support.  […]