Monthly Archives: February 2016

//February
25 02, 2016

Top Tips on Selecting a Video Production Company

By | February 25th, 2016|Categories: Video Production|Tags: , |Comments Off on Top Tips on Selecting a Video Production Company

There is no arguing that video has cemented its place as a vital tool in any communications strategy — whether it’s a full-scale marketing campaign or a simple message from your CEO. Technology company Cisco predicts video will grow from representing 64 per cent of all consumer internet traffic in 2014 to more than 80 per cent by 2019. […]

24 02, 2016

Brand Newsroom 76: Jay Baer on Why Praise is Overrated

By | February 24th, 2016|Categories: Brand Newsroom, Content Marketing, Social Media|Comments Off on Brand Newsroom 76: Jay Baer on Why Praise is Overrated

The importance of effective customer service has never wavered. Customers and businesses [...]

23 02, 2016

Decline in Hype Will Weed Out Phony Content Marketers

By | February 23rd, 2016|Categories: Blog, Content Marketing, Marketing|Tags: , , |Comments Off on Decline in Hype Will Weed Out Phony Content Marketers

If you’ve been following content marketing news recently, you’ll know it isn’t [...]

18 02, 2016

Choose your culture, choose your consequences

By | February 18th, 2016|Categories: Advertising, Marketing|Tags: , , |Comments Off on Choose your culture, choose your consequences

There’s an old warning that people will judge you by the company [...]

17 02, 2016

Brand Newsroom 75: Rand Fishkin Talks SEO

By | February 17th, 2016|Categories: Brand Newsroom, Content Marketing, SEO|Comments Off on Brand Newsroom 75: Rand Fishkin Talks SEO

Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as [...]

16 02, 2016

Using Video to Keep Your Internal Communication Open

By | February 16th, 2016|Categories: Blog, Video Production|Tags: |Comments Off on Using Video to Keep Your Internal Communication Open

There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries. […]

11 02, 2016

Is More Content a Recipe for Success or Disaster?

By | February 11th, 2016|Categories: Content Marketing|Comments Off on Is More Content a Recipe for Success or Disaster?

At the end of 2015 Contently asked 632 marketers 25 questions about content marketing. The participants were from agencies that identified as B2B (31 per cent), B2C (18 per cent) or both (49 per cent). What did Contently find? For a start, a massive 73 per cent of those marketers had produced more content in 2015 than they had in 2014.   […]

10 02, 2016

Brand Newsroom 74: Marketing on a Shoestring Budget

By | February 10th, 2016|Categories: Brand Newsroom, Marketing, Storytelling|Tags: , , |Comments Off on Brand Newsroom 74: Marketing on a Shoestring Budget

Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]

9 02, 2016

How Does the World See You and Your Business?

By | February 9th, 2016|Categories: Business, Media|Tags: , , , |Comments Off on How Does the World See You and Your Business?

I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others. […]

4 02, 2016

Brand Journalism: How to Cover Industry Events

By | February 4th, 2016|Categories: Brand Journalism, Content Marketing|Tags: , , |Comments Off on Brand Journalism: How to Cover Industry Events

Are you covering industry events as part of your content marketing strategy? [...]