Monthly Archives: February 2015

//February
26 02, 2015

Content Marketing: Upcycling to Maximise Content Assets

By | February 26th, 2015|Categories: Blog, Content Marketing|Tags: , |1 Comment

Upcycling. It’s a word that’s growing in popularity and one I kept hearing over Christmas. For the unknowing gift-giver, it’s sometimes called regifting – giving an unwanted present to someone else. However cheeky it may seem, it’s also viewed as responsible shopping by positioning the gift where it is most useful. […]

24 02, 2015

Brand Newsroom 23: Is Traditional Journalism Influenced By Advertisers?

By | February 24th, 2015|Categories: Brand Newsroom, Podcast|Tags: |Comments Off on Brand Newsroom 23: Is Traditional Journalism Influenced By Advertisers?

Brand Newsroom23: Is Traditional Journalism Influenced By Advertisers? Recent news stories for [...]

23 02, 2015

Online Marketing Advice You Want to Avoid

By | February 23rd, 2015|Categories: Blog, Content Marketing, Online marketing, SEO, Social Media|Tags: , |Comments Off on Online Marketing Advice You Want to Avoid

A recent article in BRW magazine advises small business owners on how to get started with online marketing. It includes several good suggestions but it’s dated and totally misses the one thing to make or break any online marketing program. Without it, the money and time you spend on digital marketing will be wasted in the long run. […]

19 02, 2015

Content Production: Don’t Settle For Stock Photography

By | February 19th, 2015|Categories: Blog|Tags: , , |Comments Off on Content Production: Don’t Settle For Stock Photography

One of my personal bugbears in content production is stock photos. They have a bad reputation, often associated with being bland, clinical and fake. Of course they have their benefits; we occasionally use them but almost always as a last resort. One photographer has taken the concept of stock photography and turned it on its head by photoshopping himself into the background. […]

17 02, 2015

Brand Newsroom 22: Is Your Content Marketing Influencing Executive Management?

By | February 17th, 2015|Categories: Brand Newsroom|Tags: , |1 Comment

Brand Newsroom 22: Is Your Content Marketing Influencing Executive Management? Research from [...]

16 02, 2015

Brand Journalism Opportunities for the Taking

By | February 16th, 2015|Categories: Blog, Content Marketing|Tags: , |Comments Off on Brand Journalism Opportunities for the Taking

Let me share a secret. You’re not the only one scrambling to create enough content. Believe it or not, plenty of traditional news media, industry associations and trade periodicals are struggling to produce high-quality, original content. And guess what? This provides an excellent opportunity for brands. […]

10 02, 2015

Why B2B Content Marketers Are Missing the Mark

By | February 10th, 2015|Categories: Blog, Business, Content Marketing|Tags: , , |Comments Off on Why B2B Content Marketers Are Missing the Mark

Are you having trouble attracting the elusive C-Suite in your content marketing efforts? Are you struggling to get budget to expand your content marketing? Do you feel like your executive management team doesn’t understand content marketing at all? There might be a good reason for that. New research from The Economist Group says the real problem might not be a stingy C-Suite. The problem might be you – and it’s a bigger problem than you may realise. […]

9 02, 2015

Brand Newsroom #21: Is Dumb Ways to Die a Smart Way to Market?

By | February 9th, 2015|Categories: Brand Newsroom, Podcast, Video|Tags: , , |2 Comments

Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment? Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting. What’s your opinion about Dumb Ways to Die? […]

6 02, 2015

Content Marketing: Using Animation to Tell Stories

By | February 6th, 2015|Categories: Blog|Tags: , |Comments Off on Content Marketing: Using Animation to Tell Stories

Are you a Thunderbirds fan? If you are, do you relate to them? Probably not, but there are creative people among us who can make even inanimate objects relevant and thought provoking. […]

5 02, 2015

Brand Newsroom #20: How PR is Changing in a Digital Age

By | February 5th, 2015|Categories: Brand Newsroom, Podcast|Tags: , |Comments Off on Brand Newsroom #20: How PR is Changing in a Digital Age

Episode #20 of Brand Newsroom discusses how PR is changing in the [...]