Blogs that became thriving businesses

By | March 23rd, 2017|

I remember a time not too long ago when blogs were viewed in a fairly negative fashion. They were considered a hobby, a place where regular folk [...]

Brand Newsroom 132: The brewery, the politicians, their bizarre video and the boycott

By | March 22nd, 2017|

For the past two weeks Australians have watched a PR disaster unfold. A video called “Keeping it Light” (made for the Bible Society), featuring two conservative politicians [...]

Always think through the consequences of your content

By | March 21st, 2017|

Some people court controversy. It’s how they make their living. They like upsetting people, stirring up trouble and making headlines. And good luck to them; at least [...]

How to gain trust for your brand

By | March 16th, 2017|

It’s hardly news we’re in a crisis of trust. According to the Edelman Trust Barometer 2017, we’re currently experiencing an implosion of trust. Every day we’re treated [...]

Masterclass: How to Write Business Content Like a Pro

By | March 15th, 2017|

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

Brand Newsroom 131: Dos and don’ts of corporate video

By | March 15th, 2017|

Lush Digital’s senior producer, Ian Bignell, joins James and Nic to dissect the Department of Finance’s “Game Changers” video — which has gone viral for all the [...]