Monthly Archives: January 2016

//January
28 01, 2016

Why Netflix is the Ultimate Content Marketer

By | January 28th, 2016|Categories: Content Marketing|Tags: , , , |Comments Off on Why Netflix is the Ultimate Content Marketer

Like many people around the globe, I’ve spent much of the past [...]

27 01, 2016

Brand Newsroom 72: Sexism in Advertising

By | January 27th, 2016|Categories: Advertising, Brand Newsroom, Podcast|Tags: , , |Comments Off on Brand Newsroom 72: Sexism in Advertising

This week, after attending the 21st birthday celebration of prominent global advertising [...]

21 01, 2016

How to Gain Earned Media Opportunities for Your Brand

By | January 21st, 2016|Categories: Media|Tags: , |Comments Off on How to Gain Earned Media Opportunities for Your Brand

If you want to get more media coverage for your brand, understanding [...]

20 01, 2016

Brand Newsroom 71: The Fate of Magazines

By | January 20th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 71: The Fate of Magazines

This week after 44 years of operation, staff at the Australian magazine, [...]

19 01, 2016

How to Find the Right Marketing Agency

By | January 19th, 2016|Categories: Blog, Marketing|Tags: , |Comments Off on How to Find the Right Marketing Agency

Recently, on my way home from work, I’ve noticed a sign on one of the traffic lights as I turn off the freeway. It says, ‘Websites from $99. Call 04xxxxxxx’ and nothing else. What I find most strange about this sign – among many strange things – is there is no web address to show what sort of websites this person is offering. It might be the case that if you call up they supply a link, but the important word in that sentence is ‘if’. […]

14 01, 2016

Updating your content marketing strategy in the new year

By | January 14th, 2016|Categories: Blog, Content Marketing|Tags: , |Comments Off on Updating your content marketing strategy in the new year

How long have you been working from the same content marketing strategy? Because of the effort it can take to create one, many businesses end up leaving their strategy for years without revamping it. This is contrary to the recommendation from the Content Marketing Institute to revisit your strategy often and give it a periodic tune-up. […]

13 01, 2016

Brand Newsroom 70: Content Marketing ROI

By | January 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 70: Content Marketing ROI

A common struggle of any content marketer is convincing traditionalists to see [...]

12 01, 2016

How to Handle Social Media Hecklers

By | January 12th, 2016|Categories: Blog, Social Media|Tags: , |Comments Off on How to Handle Social Media Hecklers

Does your business know how to deal with online trolls and negative comments? […]

7 01, 2016

What is the ROI of Content Marketing?

By | January 7th, 2016|Categories: Content Marketing|Tags: , , , |Comments Off on What is the ROI of Content Marketing?

What is the ROI of content marketing? If it’s not the first [...]

6 01, 2016

Brand Newsroom 69: Joe Pulizzi on Marketing Your Content

By | January 6th, 2016|Categories: Brand Newsroom, Content Marketing|Tags: , , , , |Comments Off on Brand Newsroom 69: Joe Pulizzi on Marketing Your Content

In recent years, the marketing side of content marketing has taken a [...]