Monthly Archives: September 2014

//September
25 09, 2014

Using Time-Lapse Photography to Turn Your Content Marketing Into a Strategic Business Tool

By | September 25th, 2014|Categories: Blog, Uncategorized|Comments Off on Using Time-Lapse Photography to Turn Your Content Marketing Into a Strategic Business Tool

Time-lapse photography has amplified in popularity. We’re beginning to notice a trend for business to use time-lapse photography for purposes that extend beyond marketing and deliver strategic advantage. […]

23 09, 2014

Using Editors to Improve Your Content Marketing

By | September 23rd, 2014|Categories: Blog, Content Marketing|Tags: , |4 Comments

As content marketing matures, brands are entering the world of publishing at a rapid rate. One of the most important roles in any publication or newsroom is the editor. A recent article at the Harvard Business Review blog discusses why. […]

15 09, 2014

The Content Marketing Tipping Point: Are we there yet?

By | September 15th, 2014|Categories: Blog, Content Marketing|Tags: |Comments Off on The Content Marketing Tipping Point: Are we there yet?

  Content marketing is at a tipping point. Recent research from different sources on a variety of metrics indicates it’s become a viable method for business to find and attract clients. Not only is it viable, it’s become an expectation from consumers. Let’s look at some of the indicators from the past few months. […]

11 09, 2014

iWatch, iBuy . . . iPass. Are Marketers Over Communicating?

By | September 11th, 2014|Categories: Blog, Uncategorized|Comments Off on iWatch, iBuy . . . iPass. Are Marketers Over Communicating?

Since the launch of Apple’s latest products earlier this week, I’ve been reading a lot about how they benefit a marketer’s need to reach their audience. But will we get to the point where we are too accessible? Can we ever have too much communication? […]

2 09, 2014

Content Marketing Bait: The False Promises Made by Marketers

By | September 2nd, 2014|Categories: Blog, Uncategorized|4 Comments

It’s all in the name. First impressions count. We all know it, but how far would you go to seal the deal and bag yourself an extra reader? […]