Does your audience love audio?
With long commutes to work and a smart-phone in the pocket, more and more people are falling in love with podcasts. Rather than wasting traveling hours listening to the radio, people are transforming their commute into a learning experience. Podcasts allow you to be their teacher. What a great opportunity to inspire, educate, motivate and entertain your audience.
Here’s another thing to consider, podcasting is the only content your audience can consume while driving, exercising or doing housework.
One part of your overall strategy
As part of your overall content marketing strategy, podcasting offers a powerful, new way of reaching a wider audience. A great example of podcasting success is the weekly podcast for TIMA, called Martial Arts Business Success.
Podcasts don’t need to be long; a short 10-15 minute weekly episode can be extremely effective without taking a lot of your time to record. An interview with an expert is a great way to show your position as a subject matter expert or “thought leader”.
Our aim is to make your podcast sound superb. We produce the highest quality interview possible using professional journalists and recording in our in-house studio. You’ll love the freedom podcasting gives you and the power it provides to develop a new audience. Contact us for more information on how you can start your own podcast.
Brand Newsroom: a great podcasting example
Check out the Brand Newsroom podcast for an example of how a podcast can become an asset to your business.