Monthly Archives: October 2014

//October
27 10, 2014

When a clever video has the power to jump start your share price!

By | October 27th, 2014|Categories: Blog, Video Production|Comments Off on When a clever video has the power to jump start your share price!

Sometimes it’s not that easy to convey your business value proposition succinctly and make an impact! We often see our job as that of a translator – we take the complicated dump down and turn it in to something that is concise, focused and memorable. Over the past few weeks we’ve been working on such a project with ZIPT – a technology company that allows you to call or message any phone on any global network. It’s a big deal! […]

27 10, 2014

Taking the Plunge into Content Marketing

By | October 27th, 2014|Categories: Blog, Content Marketing|Tags: , , |1 Comment

“The biggest risk is not taking any risk….in a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks”  Mark Zuckerberg In our business we are constantly confronted by anxious clients who have a fantastic brand and product/service, yet are hesitant to invest in a communications plan. Essentially, they know what they have is amazing but they don’t want to shout about it. […]

23 10, 2014

B2B Marketing Forum: Trading Rodney Dangerfield for Bibbidi-Bobbidi-Boo

By | October 23rd, 2014|Categories: Blog, Content Marketing|Tags: , , |1 Comment

So what do Rodney Dangerfield and B2B marketers have in common? Dangerfield’s, “I don’t get no respect” mantra is a familiar feeling for marketing professionals working in the B2B space  – at least until MarketingProfs holds their annual B2B Marketing Forum.  I spent three days at the Boston conference this year and it reinforced what I’ve been saying for years. B2B marketers are the smartest folks out there. […]

15 10, 2014

Why Video Production is an Essential Marketing Tool for Charity

By | October 15th, 2014|Categories: Blog, Uncategorized|Comments Off on Why Video Production is an Essential Marketing Tool for Charity

Making an emotional connection with your audience is essential in encouraging action. This is particularly relevant for not-for-profit organisations who rely on the engagement of others to stay in business. […]

9 10, 2014

6 Communicative Ways to Avoid Crumbling on Camera

By | October 9th, 2014|Categories: Video, Video Production|4 Comments

Some thrive on it, some despise it and some actually run away from it. Facing a camera can be both an enjoyable and daunting experience. We film a huge variety of people, yet it doesn’t matter how confident someone is, put a camera in front of them and anything could happen! They may speak consistently to hundreds of people on stage, yet place them in front of a camera and they crumble. […]

2 10, 2014

Are you a fake? How marketers are seducing their audience

By | October 2nd, 2014|Categories: Blog, Uncategorized|Comments Off on Are you a fake? How marketers are seducing their audience

The way we connect is shifting, consumers are moving swiftly (and some forcefully) into the digital space where many marketing relations are made through online campaigns. […]

1 10, 2014

Content Marketing Effectiveness: Video Trumps Blogs, Case Studies, White Papers

By | October 1st, 2014|Categories: Blog, Content Marketing, Video|Tags: , , |Comments Off on Content Marketing Effectiveness: Video Trumps Blogs, Case Studies, White Papers

New research released today by the Content Marketing Institute and MarketingProfs shows the increasing influence video has on content marketing. In the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, 1,820 respondents from North America completed the fifth annual survey. […]