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19 04, 2017

Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

By | April 19th, 2017|Categories: Brand Newsroom, Marketing, Video, Video Production|Tags: , , , , |Comments Off on Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

It first came to prominence in the gaming world in the 1990s, [...]

11 04, 2017

Measuring content effectiveness: A marketer’s guide

By | April 11th, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Measuring content effectiveness: A marketer’s guide

Over the past two years I’ve been principally involved in writing close [...]

29 03, 2017

Brand Newsroom 133: How to tweet like Donald Trump (and what to do instead)

By | March 29th, 2017|Categories: Brand Newsroom, Marketing, Social Media|Tags: , |Comments Off on Brand Newsroom 133: How to tweet like Donald Trump (and what to do instead)

Professor George Lakoff of Berkeley University says US President Donald Trump uses [...]

15 03, 2017

Masterclass: How to Write Business Content Like a Pro

By | March 15th, 2017|Categories: Blog, Business, Content Marketing, Marketing, Online marketing, Social Media, Writing|Tags: , , , , |Comments Off on Masterclass: How to Write Business Content Like a Pro

Everyone writes; but how good are you at getting your point across? Are you finding and telling the right stories for your business? Do words flow out of your fingers and onto your keyboard, or is it one big struggle? Are you happy with the finished product?  Do you spend a lot of time editing the writing of your co-workers and staff? If you’re nodding your head along to any of these questions, you’d better keep reading. […]

1 03, 2017

Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

By | March 1st, 2017|Categories: Marketing, Social Media|Tags: , , |Comments Off on Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny

John Kapos is a Sydney chocolatier, known to thousands of Snapchat users [...]

22 02, 2017

Brand Newsroom 128: Trevor Young and the risk of building on rented land

By | February 22nd, 2017|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 128: Trevor Young and the risk of building on rented land

PR Warrior Trevor Young joins James and Sarah to discuss whether it [...]

16 02, 2017

Conquering new territories with content marketing

By | February 16th, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Conquering new territories with content marketing

Thinking about expanding your brand into a new territory? If you’ve had [...]

14 02, 2017

So you want a viral video

By | February 14th, 2017|Categories: Marketing, Social Media, Uncategorized, Video|Tags: , , |Comments Off on So you want a viral video

One of the last things I want to hear a client say [...]

8 02, 2017

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|Categories: Advertising, Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 126: The “By the way, I was paid to say this” Episode

With the invention of “influencer marketing”, product placement has jumped from the [...]

2 02, 2017

Direct sources for content marketing research

By | February 2nd, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Direct sources for content marketing research

When researching for a content marketing strategy, how do you ensure you’re [...]