Marketing

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8 02, 2017

Brand Newsroom 126: The “By the way, I was paid to say this” Episode

By | February 8th, 2017|Categories: Advertising, Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 126: The “By the way, I was paid to say this” Episode

With the invention of “influencer marketing”, product placement has jumped from the [...]

2 02, 2017

Direct sources for content marketing research

By | February 2nd, 2017|Categories: Content Marketing, Marketing|Tags: , , |Comments Off on Direct sources for content marketing research

When researching for a content marketing strategy, how do you ensure you’re [...]

1 02, 2017

Brand Newsroom 125: Is attack ever the best form of marketing?

By | February 1st, 2017|Categories: Brand Newsroom, Marketing|Tags: , , |Comments Off on Brand Newsroom 125: Is attack ever the best form of marketing?

Is attack marketing ever a good idea? Does launching into your competitor [...]

25 01, 2017

Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

By | January 25th, 2017|Categories: Marketing|Tags: , , |Comments Off on Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

So far this month here in Australia, we’ve seen a TV ad [...]

18 01, 2017

Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

By | January 18th, 2017|Categories: Marketing|Tags: , , , , , |Comments Off on Brand Newsroom 123: Jonathan Crossfield on the Power of Plain Language

A lawyer recently took Instagram’s Terms and Conditions and rewrote them so [...]

11 01, 2017

Brand Newsroom 122: A Brand Evangelist > A Salesperson

By | January 11th, 2017|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 122: A Brand Evangelist > A Salesperson

Should salespeople be more like marketers? According to an article in the [...]

14 12, 2016

Brand Newsroom 118: Nenad Senic on why print still works and how to win with it

By | December 14th, 2016|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 118: Nenad Senic on why print still works and how to win with it

Nenad Senic is group editor at Slovenian content marketing agency Poslovni Mediji [...]

8 12, 2016

Why your business needs Pinterest

By | December 8th, 2016|Categories: Marketing, Social Media|Tags: , , , |Comments Off on Why your business needs Pinterest

When those in business think of the social media platforms they need, [...]

16 11, 2016

Brand Newsroom 114: Lego, The Daily Mail, and People Power

By | November 16th, 2016|Categories: Brand Newsroom, Marketing|Tags: , , , , |Comments Off on Brand Newsroom 114: Lego, The Daily Mail, and People Power

Lego has announced it will no longer do business with British tabloid [...]

9 11, 2016

Brand Newsroom 113: Making negativity great again

By | November 9th, 2016|Categories: Brand Newsroom, Marketing, Media, News|Tags: , , , , , , |Comments Off on Brand Newsroom 113: Making negativity great again

It’s Election Day in the United States. We made it. But at [...]