Brand Journalism

//Brand Journalism
30 03, 2017

How great copy beats competition and saves you money

By | March 30th, 2017|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , , |Comments Off on How great copy beats competition and saves you money

Are you one of those people with a loosey-goosey relationship with grammar?  [...]

2 03, 2017

Become a better brand writer with this top tip

By | March 2nd, 2017|Categories: Blog, Brand Journalism, Writing|Tags: , , , |Comments Off on Become a better brand writer with this top tip

Writing is one of those tasks a lot of people hate to [...]

13 10, 2016

Content marketing is an ethical option for old journos

By | October 13th, 2016|Categories: Brand Journalism, Content Marketing|Tags: , , |Comments Off on Content marketing is an ethical option for old journos

A little while back I wrote an article reassuring journalists — more [...]

27 09, 2016

Credit where it’s due: Don’t fall foul of copyright law

By | September 27th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , , , |Comments Off on Credit where it’s due: Don’t fall foul of copyright law

Copyright laws weren’t created for the digital age. Technology and internet connectivity [...]

6 09, 2016

7 steps to a winning publication with content marketing

By | September 6th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , |Comments Off on 7 steps to a winning publication with content marketing

What does a quality brand publication look like? When you consider how [...]

2 08, 2016

Interview techniques for tricky talent

By | August 2nd, 2016|Categories: Brand Journalism, Interviewing|Tags: , , , |Comments Off on Interview techniques for tricky talent

Sometimes it’s like pulling teeth. You’ve got your questions, you know the [...]

14 07, 2016

Journalistic principles add credibility to your content

By | July 14th, 2016|Categories: Blog, Brand Journalism, Content Marketing|Tags: , , |Comments Off on Journalistic principles add credibility to your content

OK, I know what you’re thinking: journalists don’t always have the best [...]

6 07, 2016

Brand Newsroom 95: How to generate editorial ideas like a journalist

By | July 6th, 2016|Categories: Brand Journalism, Brand Newsroom, Storytelling, Writing|Tags: , , , , |Comments Off on Brand Newsroom 95: How to generate editorial ideas like a journalist

One of the most common questions journalists get asked is ‘where do [...]

21 06, 2016

A brand journalism approach to growing your audience

By | June 21st, 2016|Categories: Brand Journalism, Content Marketing, Marketing|Tags: , |Comments Off on A brand journalism approach to growing your audience

Attracting an audience is a key principle of content marketing. But you [...]

7 06, 2016

Why being reactive should be part of your strategy

By | June 7th, 2016|Categories: Blog, Brand Journalism, Writing|Tags: , , , |Comments Off on Why being reactive should be part of your strategy

Here’s something that’s probably missing from your editorial calendar: Adrenalin. In a [...]