7 Editorial Workflow Tips from Traditional Publishing
The newspaper industry began in earnest in the 1650s and ever since, [...]
By Dan Hatch| 2016-09-15T14:11:13+00:00 April 28th, 2016|Categories: Blog, Marketing, Writing|Tags: Editorial, publishing, Workflow|Comments Off on 7 Editorial Workflow Tips from Traditional Publishing
The newspaper industry began in earnest in the 1650s and ever since, [...]
By Brand Newsroom| 2016-10-17T16:32:53+00:00 April 27th, 2016|Categories: Brand Newsroom, Content Marketing, Strategy|Tags: Rebecca Lieb, return on investment, strategy|Comments Off on Brand Newsroom 85: Metrics Marketers Overlook
Global content marketing expert Rebecca Lieb is this week’s guest on Brand [...]
By Carla Young| 2016-10-14T13:04:02+00:00 April 26th, 2016|Categories: Blog, Branding, Content Marketing, Writing|Tags: content marketing, messaging, strategy|Comments Off on Content from your core values
What are the core values of your business? Part of effective communication [...]
By Dan Hatch| 2016-10-14T12:56:49+00:00 April 21st, 2016|Categories: Content Marketing, Media, Storytelling, Writing|Tags: brand journalism, media, storytelling, Writing|Comments Off on How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
By Brand Newsroom| 2016-10-14T13:09:20+00:00 April 20th, 2016|Categories: Advertising, Brand Newsroom, Social Media|Tags: KFC, marketing, Sex in Advertising, Sexism, social media|Comments Off on Brand Newsroom 84: Is Sex in Advertising Ever OK?
Fast food chain KFC has been slammed by critics for a sexually [...]
By James Lush| 2016-10-14T13:02:34+00:00 April 19th, 2016|Categories: Video, Video Production|Tags: video, video content, Video marketing|Comments Off on Why video is now an essential part of the marketing mix
Humans are hardwired to interpret the world visually. It makes perfect sense [...]
By Leah Fogliani| 2017-05-10T13:09:51+00:00 April 15th, 2016|Categories: Blog, Web, Writing|Tags: Writing, Writing skills, Writing workshops|Comments Off on 8 web writing tricks you need to know
Much of what you were taught in school about writing is not [...]
By Brand Newsroom| 2016-09-15T14:07:51+00:00 April 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Business, Content Marketing, Podcast|Tags: brand journalism, content marketing, Editorial, Workflow|Comments Off on Brand Newsroom 83: How to Manage Editorial Workflow
Editorial workflow can be messy. There are too many stages involved, too [...]
By Leah Fogliani| 2016-10-14T14:58:44+00:00 April 12th, 2016|Categories: Content Marketing, Marketing, Web|Tags: Content, Engagement, Web Design|Comments Off on How to engage people who visit your website
How long do you think a typical person will spend looking at [...]
By Alex Lush| 2016-10-18T12:02:50+00:00 April 7th, 2016|Categories: Blog, Video, Video Production|Tags: corporate videos, showreels, Video Production|Comments Off on Here’s the one big reason so many corporate videos fail
How often have you watched a corporate video only to find yourself [...]
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