jameslush

/James Lush

About James Lush

James Lush is the founder and director of Lush Digital Media. Starting out at the BBC in the UK, he has more than two decades of experience in broadcasting, production and consultancy. He still has time for his passion for radio, and is currently the presenter of 720 ABC Breakfast in Perth.
20 04, 2017

How to manage a PR crisis: the 12 golden rules

By | April 20th, 2017|Categories: Branding, Business, PR|Tags: , , , , , , |Comments Off on How to manage a PR crisis: the 12 golden rules

You may have seen the incredible footage recently of the American physician [...]

10 01, 2017

3.5 hours that could change your life forever

By | January 10th, 2017|Categories: Business, Media|Tags: , , , , |Comments Off on 3.5 hours that could change your life forever

Worried, nervous and tense, Sally* arrived at Lush recently for what she [...]

1 11, 2016

Here’s the thing about negativity

By | November 1st, 2016|Categories: Business, Psychology|Tags: , |Comments Off on Here’s the thing about negativity

The one thing I’ve learnt over the past few months is that, [...]

25 08, 2016

Modern marketing: are you a leader or a follower?

By | August 25th, 2016|Categories: Marketing, Media|Tags: , , , , |Comments Off on Modern marketing: are you a leader or a follower?

We are going through massive disruption in the media world. From my [...]

28 07, 2016

How to use mindfulness for greater business success

By | July 28th, 2016|Categories: Business, Marketing|Tags: , , |Comments Off on How to use mindfulness for greater business success

Today, I want to talk about something very different. I am not [...]

2 06, 2016

Presentations: What we want, versus what we get

By | June 2nd, 2016|Categories: Business, Storytelling|Tags: , , , |Comments Off on Presentations: What we want, versus what we get

I get to see a lot of people present. I get to [...]

19 04, 2016

Why video is now an essential part of the marketing mix

By | April 19th, 2016|Categories: Video, Video Production|Tags: , , |Comments Off on Why video is now an essential part of the marketing mix

Humans are hardwired to interpret the world visually. It makes perfect sense [...]

9 02, 2016

How Does the World See You and Your Business?

By | February 9th, 2016|Categories: Business, Media|Tags: , , , |Comments Off on How Does the World See You and Your Business?

I’m curious. Do you know how people perceive you? Maybe the four years of psychology I did before working in the media has turned me in to an over-thinker. Or is it a fact that I’ve now moved in to the “wisdom” stage of life? (Some of my friends may well doubt that theory.) The thing is, I’ve become fascinated by the way we come across to others. […]

10 08, 2015

Why No One Cares About Your Story and How to Change It

By | August 10th, 2015|Categories: Blog, Content Marketing|Tags: , , |Comments Off on Why No One Cares About Your Story and How to Change It

One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]

6 07, 2015

How to Build a Working Relationship With Your Local Media

By | July 6th, 2015|Categories: Blog, Content Marketing, Media|Tags: , |2 Comments

Journalists are surprisingly easy to please. So why is building a working relationship with local media such a terrifying prospect for so many people? Perhaps some people have been burned by the “gutter press”. Perhaps others have been on the receiving end of waspish response to a poorly constructed pitch. […]