Become a better brand writer with this top tip
Writing is one of those tasks a lot of people hate to [...]
1
03, 2017
Brand Newsroom 129: From chocolatier to Snapchat superstar, meet Chocolate Johnny
John Kapos is a Sydney chocolatier, known to thousands of Snapchat users [...]
9
02, 2017
Add a little drama to grab your audience’s attention
Over the last decade or so I have lost count of the [...]
19
10, 2016
Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing
Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five [...]
6
07, 2016
Brand Newsroom 95: How to generate editorial ideas like a journalist
One of the most common questions journalists get asked is ‘where do [...]
5
07, 2016
Is your brand identifiable by its values?
We all know the values of a company often define what an [...]
21
04, 2016
How to generate article ideas like a journalist
There’s a weird thing that happens when you tell a stranger at [...]
3
02, 2016
Brand Newsroom 73: Good Storytelling Requires Grit
As we tip into a new season for marketing, stepping away from [...]
17
09, 2015
Modern Marketing Trends From the USA
So much of what we do in Australian marketing originates from the USA. I’m just back from an American conference where 3500 marketers, mostly from America, gathered to find out what’s coming next and what marketing departments should be focused on. It was a week of case studies, keynote speeches and presentations on what’s working and what we should be doing to ‘cut through’ and gain a broader audience. […]
10
08, 2015
Why No One Cares About Your Story and How to Change It
One of the most common complaints I hear from brands is “why can’t I get coverage in the media?” When you then ask brands about the story they’re trying to sell, the answer usually becomes clear quite quickly. Often they simply don’t have a story to tell. […]
