Interview techniques for tricky talent
Sometimes it’s like pulling teeth. You’ve got your questions, you know the [...]
20
07, 2016
Brand Newsroom 97: Good news versus bad news
The news been really depressing lately, with so much death, destruction, doom [...]
6
07, 2016
Brand Newsroom 95: How to generate editorial ideas like a journalist
One of the most common questions journalists get asked is ‘where do [...]
11
05, 2016
Brand Newsroom 87: Simon Holt on How to Pitch to Journalists
Journalism is changing fast. Newsrooms are shrinking, news is published online first, [...]
29
03, 2016
7 Things that Could Be Costing You Free Publicity
Free earned media is a Holy Grail for brands, so why do [...]
23
03, 2016
Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?
When major Australian newspaper publisher Fairfax Media announced it was cutting 120 [...]
10
12, 2015
4 Ways to Determine if Your Content Has a Media Mindset
Do you publish content with a media mindset? At Lush, we proudly [...]
