Brand Newsroom 72: Sexism in Advertising
This week, after attending the 21st birthday celebration of prominent global advertising [...]
26
11, 2015
Ad Blockers Reveal Opportunities for Content Marketing
Do you use ad blockers when you surf the net? The rise of ad-blocking technologies has been a hot topic in 2015, with studies finding the use of ad blockers has increased at a rate of 41% globally in the past 12 months. So what does it mean for marketers when users start to customise their own online experience? […]
28
10, 2015
Brand Newsroom 59: Why Online Advertising Sucks
Recently, US agency Solve made headlines by accumulating 100,000 views on a [...]
13
07, 2015
5 Advertising ‘Rules’ to Rethink for Content Marketing
Is your brand still stuck in the past? Or have you been brave enough to attempt content marketing? Although it’s starting to enter the mainstream marketing vocabulary, there is still confusion among brands about what content marketing is and how it differs from other marketing practices. […]
30
06, 2015
Brand Newsroom 42: 30-Second TVCs and the 2×4 Approach
Andrew Wolk’s article, ‘Time is running out for the 30-second TV commercial’ [...]
23
06, 2015
Brand Newsroom 41: A Time of Major Change
This week news articles again pointed towards one inescapable truth: the world [...]
8
06, 2015
Are You Scared by Content Marketing Fear Appeals?
The Content Marketing Institute claims “fear is advertising and marketing’s great motivator”. And rightfully so, as psychologists have stipulated fear can be as important in a decision making process as it is in survival. Are claims as significant as these enough for you to consider using fear as a tactic to prompt customers into action? […]
14
04, 2015
Brand Newsroom 31: Is This A Revival for Newspapers?
It’s no secret print newspapers are struggling for life. A new collaboration between newspaper publishers in Australia is launching a campaign to attract advertisers back to print. Will this mark a revival for newspapers? Is it a last gasp of breath for a medium who has failed to keep up with the times? Is one campaign enough to influence change? James Lush, Nic Hayes and Sarah Mitchell discuss current state of newspapers and how brands can contribute to the longevity of newspapers. Links: Newspapers unite to defend print What’s your opinion about this campaign? […]
9
02, 2015
Brand Newsroom #21: Is Dumb Ways to Die a Smart Way to Market?
Episode #21 of Brand Newsroom debates whether Metro Train’s Dumb Ways to Die was a success. A recent opinion piece in Mumbrella calls into question whether the multiple award-winning campaign was effective in reducing train accidents and improving rail safety. Is Dumb Ways to Die marketing or is it entertainment? Nic Hayes, Sarah Mitchell and James Lush debate the merits of the project from the viewpoint of content marketing, PR and broadcasting. What’s your opinion about Dumb Ways to Die? […]
27
11, 2014
Video Production: Advance of the Drones
There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it? We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage. […]
