Brand Newsroom

/Brand Newsroom

Brand Newsroom is a weekly podcast offering global insight to brand journalism from an international team of journalists, content marketers and PR experts.

4 05, 2016

Brand Newsroom 86: Photography and Your Personal Brand

By | May 4th, 2016|Categories: Brand Newsroom, Branding, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 86: Photography and Your Personal Brand

Are you too sexy for LinkedIn? That’s the question photographer Julissa Shrewsbury [...]

27 04, 2016

Brand Newsroom 85: Metrics Marketers Overlook

By | April 27th, 2016|Categories: Brand Newsroom, Content Marketing, Strategy|Tags: , , |Comments Off on Brand Newsroom 85: Metrics Marketers Overlook

Global content marketing expert Rebecca Lieb is this week’s guest on Brand [...]

20 04, 2016

Brand Newsroom 84: Is Sex in Advertising Ever OK?

By | April 20th, 2016|Categories: Advertising, Brand Newsroom, Social Media|Tags: , , , , |Comments Off on Brand Newsroom 84: Is Sex in Advertising Ever OK?

Fast food chain KFC has been slammed by critics for a sexually [...]

13 04, 2016

Brand Newsroom 83: How to Manage Editorial Workflow

By | April 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Business, Content Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 83: How to Manage Editorial Workflow

Editorial workflow can be messy. There are too many stages involved, too [...]

6 04, 2016

Brand Newsroom 82: How to get ROI on social media

By | April 6th, 2016|Categories: Brand Newsroom, Social Media|Tags: , , |Comments Off on Brand Newsroom 82: How to get ROI on social media

Brands have fallen over themselves to build social media profiles to reach [...]

30 03, 2016

Brand Newsroom 81: The Most Effective Social Media for B2B Will Surprise You

By | March 30th, 2016|Categories: Brand Newsroom, Marketing|Tags: , |Comments Off on Brand Newsroom 81: The Most Effective Social Media for B2B Will Surprise You

There is new research out this week that will shake-up old notions [...]

23 03, 2016

Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

By | March 23rd, 2016|Categories: Blog, Brand Newsroom, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

When major Australian newspaper publisher Fairfax Media announced it was cutting 120 [...]

16 03, 2016

Brand Newsroom 79: Stop the Sales v Marketing War

By | March 16th, 2016|Categories: Blog, Brand Newsroom, Business, Marketing|Tags: , , , , , |Comments Off on Brand Newsroom 79: Stop the Sales v Marketing War

Sales and marketing are meant to be on the same team, so [...]

9 03, 2016

Brand Newsroom 78: Increase the Mileage on Your Next Press Release

By | March 9th, 2016|Categories: Advertising, Brand Newsroom, Content Marketing, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 78: Increase the Mileage on Your Next Press Release

The fact that print media is on the decline is not an [...]

2 03, 2016

Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

By | March 2nd, 2016|Categories: Brand Newsroom, Content Marketing, Marketing|Comments Off on Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

As we see the growth of ‘personal brand,’ we are also witnessing [...]