Creativity takes a lot of things: talent, dedication, skill. It also takes courage. That’s because successful creative people have to take risks — to challenge the status quo, attack problems differently and pursue original and imaginative ideas. Risk-taking feeds creativity. […]
If you’ve been following content marketing news recently, you’ll know it isn’t [...]
There is no doubt 2015 was a tough year across many industries in Western Australia and beyond. The high commodity prices that helped Australia navigate the GFC saw dramatic drops across 2015. While we are not completely dependant on resources as a state or country, it’s safe to say when prices drop like they have, the impact is felt heavily across many industries. […]
Do you send out an email newsletter? Not only has the e-newsletter stood the test of time, it’s proven to be an effective marketing tool. But despite its track record for success, many businesses are hesitant to jump on the email bandwagon. They’re worried email marketing has run its course and cannot keep up with today’s new technology. […]
Recently, on my way home from work, I’ve noticed a sign on one of the traffic lights as I turn off the freeway. It says, ‘Websites from $99. Call 04xxxxxxx’ and nothing else. What I find most strange about this sign - among many strange things – is there is no web address to show what sort of websites this person is offering. It might be the case that if you call up they supply a link, but the important word in that sentence is ‘if’. […]
How long have you been working from the same content marketing strategy? Because of the effort it can take to create one, many businesses end up leaving their strategy for years without revamping it. This is contrary to the recommendation from the Content Marketing Institute to revisit your strategy often and give it a periodic tune-up. […]
Does your business know how to deal with online trolls and negative comments? […]
So that was 2015. It seemed to be over even quicker than [...]
Although we’ve spoken before about the importance of consistency in content marketing, as we approach the Christmas break, many businesses are wondering whether publishing content over the holidays is worth the effort. The answer to this concern is “it depends on your audience”. To help you make the decision for your brand, we’ve put together a list of key factors to consider. […]
Do you publish content with a media mindset? At Lush, we proudly [...]
