Brand Newsroom

/Brand Newsroom

About Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.
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16 03, 2016

    Brand Newsroom 79: Stop the Sales v Marketing War

    By | March 16th, 2016|Categories: Blog, Brand Newsroom, Business, Marketing|Tags: , , , , , |Comments Off on Brand Newsroom 79: Stop the Sales v Marketing War

    Sales and marketing are meant to be on the same team, so [...]

    9 03, 2016

      Brand Newsroom 78: Increase the Mileage on Your Next Press Release

      By | March 9th, 2016|Categories: Advertising, Brand Newsroom, Content Marketing, Marketing, Podcast|Tags: , , , |Comments Off on Brand Newsroom 78: Increase the Mileage on Your Next Press Release

      The fact that print media is on the decline is not an [...]

      2 03, 2016

        Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

        By | March 2nd, 2016|Categories: Brand Newsroom, Content Marketing, Marketing|Comments Off on Brand Newsroom 77: Dos and Don’ts of Influencer Marketing

        As we see the growth of ‘personal brand,’ we are also witnessing [...]

        24 02, 2016

          Brand Newsroom 76: Jay Baer on Why Praise is Overrated

          By | February 24th, 2016|Categories: Brand Newsroom, Content Marketing, Social Media|Comments Off on Brand Newsroom 76: Jay Baer on Why Praise is Overrated

          The importance of effective customer service has never wavered. Customers and businesses [...]

          17 02, 2016

            Brand Newsroom 75: Rand Fishkin Talks SEO

            By | February 17th, 2016|Categories: Brand Newsroom, Content Marketing, SEO|Comments Off on Brand Newsroom 75: Rand Fishkin Talks SEO

            Search engine optimisation (SEO) is an incredibly valuable marketing practice, and as [...]

            10 02, 2016

              Brand Newsroom 74: Marketing on a Shoestring Budget

              By | February 10th, 2016|Categories: Brand Newsroom, Marketing, Storytelling|Tags: , , |Comments Off on Brand Newsroom 74: Marketing on a Shoestring Budget

              Nic Hayes and Sarah Mitchell meet with Chris Frame, the general manager [...]

              3 02, 2016

                Brand Newsroom 73: Good Storytelling Requires Grit

                By | February 3rd, 2016|Categories: Brand Newsroom, Content Marketing, Podcast, Storytelling|Tags: , |Comments Off on Brand Newsroom 73: Good Storytelling Requires Grit

                As we tip into a new season for marketing, stepping away from [...]

                27 01, 2016

                  Brand Newsroom 72: Sexism in Advertising

                  By | January 27th, 2016|Categories: Advertising, Brand Newsroom, Podcast|Tags: , , |Comments Off on Brand Newsroom 72: Sexism in Advertising

                  This week, after attending the 21st birthday celebration of prominent global advertising [...]

                  20 01, 2016

                    Brand Newsroom 71: The Fate of Magazines

                    By | January 20th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 71: The Fate of Magazines

                    This week after 44 years of operation, staff at the Australian magazine, [...]

                    13 01, 2016

                      Brand Newsroom 70: Content Marketing ROI

                      By | January 13th, 2016|Categories: Brand Journalism, Brand Newsroom, Content Marketing, Podcast|Tags: , |Comments Off on Brand Newsroom 70: Content Marketing ROI

                      A common struggle of any content marketer is convincing traditionalists to see [...]