When watching a video, your eyes are drawn to the main focal point on screen. You’ll be absorbing every aspect of the image subconsciously. Whether filming a high-budget blockbuster or low-budget corporate health and safety presentation, creating the best environment possible highlights and complements the action on screen. […]
You’ve got a cameraman and producer staring at you through a lens, repositioning you, fluffing up cushions or straightening your collar. Being interviewed on camera can feel like all eyes are on you, but it’s not just your appearance being scrutinised- everything in the frame needs checking out. What we see through the camera’s viewfinder is what your audience will see in the final product. […]
Having left Content Marketing World Sydney with content overload and bursting with advice and knowledge, I’ve taken away many ideas on how to succeed in content marketing. As well as discovering what I should be doing, I also found it fascinating learning what not to do. […]
Day Two of Content Marketing World in Sydney was a deep dive into three different disciplines of content marketing: Strategy & Measurement, Channels & Innovation, and Creation & Distribution. […]
The first day of general sessions at Content Marketing World introduced new ideas, profiled great case studies and inspired content marketers to become more strategic. […]
Do you love to talk? Do you like to tell stories? Most of us do, but there’s a time and a place to love the sound of your own voice. Conducting an interview for your podcast is not one of them. […]
According to the Content Marketing Institute, one of the biggest challenges confronting Australian content marketers is creating enough content, or at least enough content that engages. (And after all, what other kinds of content should there be?) […]
Have you ever winced at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example. Ouch, that is going to hurt in the morning! But why do we also feel his pain? The answer is an important factor in why storytelling works as a way of communicating. Brands utilising this can make an emotional connection with their audience. […]
Upcycling. It’s a word that’s growing in popularity and one I kept hearing over Christmas. For the unknowing gift-giver, it’s sometimes called regifting - giving an unwanted present to someone else. However cheeky it may seem, it’s also viewed as responsible shopping by positioning the gift where it is most useful. […]
One of my personal bugbears in content production is stock photos. They have a bad reputation, often associated with being bland, clinical and fake. Of course they have their benefits; we occasionally use them but almost always as a last resort. One photographer has taken the concept of stock photography and turned it on its head by photoshopping himself into the background. […]
