Episode #8: In this episode we look at who at your workplace should be doing the content marketing - how much damage are you doing if you leave it in the hands of your sales team? Plus Thought Leadership - is everyone and anyone a thought leader? Is the title thrown around too liberally? Is there a better way of putting yourself out there? And should you be mentioning your competitors when creating content? Does that make you more credible/believable/trustworthy? All that and tips of the week!
Articles referenced in Episode 8 of Brand Newsroom:
How I Missed On Every 2014 Content Marketing Prediction
Why The Last Thing You Want Is a Sales-Driven Organisation
