In recent years, the marketing side of content marketing has taken a backseat for the content. However, the Content Marketing Institute’s content marketing predictions for 2016 indicate a shift back to less, higher quality content and a larger focus on marketing.

This week, founder of the Content Marketing Institute, Joe Pulizzi, joins the Brand Newsroom team to discuss the importance of marketing and how it can benefit content when the correct strategies are implemented.

What are your thoughts on the role of marketing in content marketing? Tweet us at @Brand_Newsroom to join the conversation.  

Listen to episode 69 of Brand Newsroom: