Brand Newsroom 139: Are marketing industry awards worth the effort?
The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at [...]
5 reasons you should start embracing 360 video
I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must [...]
What do we share online?
What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first [...]
Brand Newsroom 138: Media Intelligence: Here’s what you need to know
We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. [...]
Social media tips to smash your next event
When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a [...]
Brands can avoid one big mistake newspapers are making
It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating [...]