Project Description
Project Brief
As part of an overall rebranding exercise, acQuire wanted to develop a more conversational tone of voice in all their sales and marketing communication including website copy, sales letters, and marketing brochures. Due to the success of that project, acQuire embarked on a content marketing strategy with the assistance of Lush Digital Media.
Lush Solution
Lush have developed key messaging frameworks, guided the development of a content marketing strategy, covered live events for acQuire on social media, captured interviews with key players at events and produced corporate videos.
The overall communications strategy is an on-going effort developed in conjunction with the acQuire marketing department and executed through a monthly retainer arrangement. All manner of marketing, PR, and advertising are addressed including online and printed content, case studies, white papers, video scripts, product release collateral and media releases.
![Lush Solution Logo](../../wp-content/uploads/2015/11/LUSH-Logo150.png)
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Results and Client Satisfaction
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“Sarah Mitchell continues to make key contributions to acQuire’s Content Marketing strategy. Her professional experience, practical advice and hands on project approach are most valuable to our editorial team. A content strategist of Sarah’s calibre completes our big picture brand strategy.”