Creating effective content is only the first part of content marketing. How you use your content to reach your audience – content amplification – is the marketing end and one that’s too often missed.
What is content amplification?
Once you’ve created your content, it’s essential you distribute it for maximum effectiveness. Content amplification is making sure your content gets into the right hands, the hands of the people you’re trying to influence.
How does content amplification work?
Like many things in content marketing, it depends on your business goals and your content marketing strategy. A variety of methods are available and knowing when to use one over the other takes skill and insight. Every brand will have different content amplification needs and they can vary from piece to piece.
How do you amplify content?
Depending on what you’re trying to accomplish, content amplification can be achieved using social media, traditional PR, blogger outreach, native advertising, paid media, syndication and more. We determine the best approach on a case-by-case budget taking into account your business objectives, budgets and timelines.
Find out more about content amplification by contacting us.