In this episode we take a look back at what we have learnt in 2014 with James Lush, Nic Hayes and Sarah Mitchell. Does your content have a life in traditional media? Do you have the right social media policies in place? Is it really a case that companies recognising the importance of consistency with content creation and utilising editorial calendars have the best results?
In this episode we ask ‘how social is your business?’ Yes, you may well be using it for marketing purposes, but to what extent are you using it across the board?
For example, internal communication or recruiting? James Lush, Nic Hayes and Sarah Mitchell are joined by guest Simon te Brinke, author of “the Little book of social business” to discuss the growing opportunities that businesses are faced with.
Being interviewed off-camera is often a daunting experience, full of behind-the-scenes distractions and hazards the viewer would never know about. Insider knowledge from a senior producer of both traditional media and brand newsrooms can help you next time you’re in front of the camera.
We are regularly asked to film events and produce a video documenting the activities. This could range from an awards ceremony to a small seminar to a huge 3-day corporate conference. Documenting an event through video is an excellent way of maximising content and taking full potential of the hard work put into the production of an event.
‘Behind the scenes’ videos are a fantastic tool to engage and connect with your audience. The benefits include:
- Showcasing the team behind the project.
- Educating the audience on the length and depth of work involved, allowing for a deeper understanding and appreciation of a project.
- Offering an added ‘extra’ by providing material that supports and compliments the project.
In this episode we discuss how traditional media still has the edge when it comes to trust. But the space is changing rapidly with more people turning to social media for their news updates. Is this a trend we’ll see more of? And how can Brands seize these opportunities. Plus why aren’t journalists responding to your story pitches? We’ll discuss the main reasons why you are missing out and how easy it is to get it right!
Newspapers, TV more trusted than social media, blogs
If you’ve been following the brand journalism debate, you’ll know a lot of wild claims are in play. A recent post on LinkedIn Pulse categorically stated brand journalism activity is only suitable for the upper reaches of the marketing funnel. It’s an amazing misperception because some of the most effective brand journalism is instrumental in closing business. Read More
There’s only so many ways you can advertise a block of land. After all, grass is not exactly glamorous, is it?
We were recently given this challenge for a company that is selling land to build on. Here’s an example of how effective drones are as a way of capturing stunning aerial footage.
Episode #12 of Brand Newsroom – In this episode we are joined by Guest journalist Daniel Hatch to discuss the very latest in brand journalism. With the big cuts announced at the ABC this week, what future is there for traditional media? Is it inevitable that we’ll see more cuts in the future and with that a shift towards more brand newsrooms? What does that mean for journalists, brands and audiences alike? It’s a fascinating new world!
Last week the Content Marketing Institute released new research on the state of content marketing in Australia. The report highlighted a couple of areas where Australian content marketers could improve the effectiveness of their content marketing programs. Some of it was obvious – and some of it wasn’t. Here are my recommendations for anyone investing time or money into a content initiative.