As much as they wanted to convey these qualities in their productions, budget was always and issue. We recognised that one of their main sponsors had similar values that could be reflected in a series that works for both. To us, this is a perfect win - The corporate and the arts sector collaborating for mutual benefit. And so, over the next few months, we’ll be sharing more stories that convey similar qualities and attributes that work for both.
It allows us to craft something beautiful with impact!
To develop this partnership between the corporate and arts sector obviously makes good creative and commercial sense. But most importantly it opens up the door for opportunity, and that’s exciting!