Archive for August, 2015

Girl sings in traditional celebration

Sound: Achieving Greatness in Film Production

The blog series Achieving Greatness in Film Production discusses the important elements making your production heard above your competitors. Both colour and composition have been covered in previous posts. In part four, the impact of sound design and how it can add value or lead to absolute disaster is explored in detail. Read More

Van drives down dusty road at sunset

Brand Newsroom 47: Road to Content Marketing Success

Do you have a story to tell about your content marketing journey? Ryan Northover, Marketing Strategist at Ventura Home Group, joins the Brand Newsroom team to talk about building content brands. Ventura have been particularly successful with content marketing even though Ryan and his team faced some challenges along the way.

How did Ryan and his team convert upper management to move away from traditional tactics? How does he measure content marketing ROI and how does he find the quality of content marketing leads? Ryan shares insight and advice for content marketing success.