Do you have a story to tell about your content marketing journey? Ryan Northover, Marketing Strategist at Ventura Home Group, joins the Brand Newsroom team to talk about building content brands. Ventura have been particularly successful with content marketing even though Ryan and his team faced some challenges along the way.
How did Ryan and his team convert upper management to move away from traditional tactics? How does he measure content marketing ROI and how does he find the quality of content marketing leads? Ryan shares insight and advice for content marketing success.