Whether you’re a podcast tragic looking to discuss Serial at any given time or a morning commuter sick of breakfast radio, podcasts are a great way to find interesting information and entertaining stories. But what if listening to podcasts could help you strengthen your business potential and gain valuable knowledge about where, what and how to communicate to your customers and clients? Read More
Brand Newsroom23: Is Traditional Journalism Influenced By Advertisers?
Recent news stories for the Daily Telegraph UK and Australia have shed light on interesting influences within the traditional journalism sector.
Are newspapers biased to the brands who advertise with them?
Are we being provided with the full story? How do we determine the news story and the advertising story?
If brand journalism is moving into the traditional journalism sector what impact does this have on the public? It is becoming more and more evident stories are influenced by the brands that pay for advertising? How far can the traditional media be pushed?
In Episode 23 of Brand Newsroom, Nic Hayes, Sarah Mitchell and James Lush discuss recent pitfalls and scandals in traditional media.
Links: Terry McCrann ‘About streets ahead on good policy’
Peter Oborne resignation article for opendemocracy.net
Brand Newsroom 22: Is Your Content Marketing Influencing Executive Management?
Research from The Economist Group shows a big difference between how marketing departments are implementing content marketing strategies and what the C-Suite wants. Is your content marketing hitting the mark? Are you producing content to influence the way your executive team is making decisions? Are you creating content the C-Level wants to consume?
In the episode the team discusses how to engage with the budget holders. In 2015 there will be more content marketing created than ever before but is it the right type of content for the audience you’re trying to attract? Decision makers often speak a completely different language to your brand audience.
Nic Hayes, Sarah Mitchell and James Lush discuss how to engage with the influencers in their language and tell you what content you should be producing for top executives.
Links:
Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audience
New B2B Content Marketing Research: Focus on Documenting Your Strategy
Image credit: MKH Marketing
Episode #14 of Brand Newsroom - In this episode we ask ‘how social is your business?’ Yes, you may well be using it for marketing purposes, but to what extent are you using it across the board?
For example, internal communication or recruiting? James Lush, Nic Hayes and Sarah Mitchell are joined by guest Simon te Brinke, author of “the Little book of social business” to discuss the growing opportunities that businesses are faced with.
Over the past few months we’ve been establishing strong partnerships with large organisations here in Western Australia. We’re now delighted to announce our first co-production.
Working with Business News, we’ll be partnering to produce weekly audio and video content.
In this first episode of “Background” we hear the thoughts of Mark Pownall, Head of Content and Mark Beyer, Editor of Business News. Topics of conversation include the job losses at Qantas, financial hardship for junior miners, the “missing” Treasurer, the rise and rise of apartment living in Perth, and the importance of arts and culture to a local economy.