Brand Newsroom #17: The Importance of Disclosure and Transparency in Brand Journalism


Episode #17 of Brand Newsroom - We delve into the murky issue of transparency and disclosure on the back of news from Toronto that a veteran TV anchor was suspended due to issues of non-disclosure. Is it risky when PR and journalism get too close?  Do brand journalists have an obligation to disclose relationships with traditional media? 

While the world reeled from the Paris attack on the Charlie Hebdo office, Nic Hayes and Sarah Mitchell discussed the outpouring of support from the global cartoon community and the impact cartoons can make with any audience. Should brands consider how they can make effective use of illustrations and cartoons?


Global TV anchor Leslie Roberts Suspended

Lucille Clerc’s powerful message of perseverance goes viral after a fake Banksy account reposts it


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