Brand Newsroom 139: Are marketing industry awards worth the effort?

By | May 10th, 2017|

The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at [...]

5 reasons you should start embracing 360 video

By | May 9th, 2017|

I’m mindful that in any conversation about virtual reality (VR) and 360 video, there is always a range of knowledge, experience and understanding, and thus it must [...]

What do we share online?

By | May 4th, 2017|

What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first [...]

Brand Newsroom 138: Media Intelligence: Here’s what you need to know

By | May 3rd, 2017|

We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. [...]

Social media tips to smash your next event

By | May 2nd, 2017|

When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a [...]

Brands can avoid one big mistake newspapers are making

By | April 27th, 2017|

It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating [...]