Social media tips to smash your next event

By | May 2nd, 2017|

When was the last time you attended an event and no one mentioned social media? Every conference organiser’s dream is to trend on Twitter or get a [...]

Brands can avoid one big mistake newspapers are making

By | April 27th, 2017|

It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating [...]

Brand Newsroom 137: Questions to ask before choosing a marketing agency

By | April 26th, 2017|

Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR [...]

How to manage a PR crisis: the 12 golden rules

By | April 20th, 2017|

You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from [...]

Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

By | April 19th, 2017|

It first came to prominence in the gaming world in the 1990s, but virtual reality is a product whose time finally seems to have come. Marketers the [...]

Here’s why lots of likes doesn’t equal business success

By | April 18th, 2017|

TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked [...]