Brand Newsroom 137: Questions to ask before choosing a marketing agency
Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR [...]
How to manage a PR crisis: the 12 golden rules
You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from [...]
Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality
It first came to prominence in the gaming world in the 1990s, but virtual reality is a product whose time finally seems to have come. Marketers the [...]
Here’s why lots of likes doesn’t equal business success
TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked [...]
The most popular content of 2016: what you need to know
I know that it’s April 2017, and 2016 seems like a distant memory, but this is the perfect time to look at the most popular news articles [...]
Brand Newsroom 135: What’s wrong with the media today
BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, [...]