Brand Newsroom 4: Are you following a communications strategy?

Episode #4. In this episode we look at the importance of following a strategy, how face to face events are the most important form of content marketing you can carry out, and the different role that marketers and journalists can play within the brand newsroom setting. All that plus the importance of emotion - want to create compelling content, then use real authentic emotion and see the impact that that has on your audience.

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