Brand Newsroom 3: The fine line between content marketing and advertising

Episode #3: In this episode we look at how brands should avoid jumping on the trending #stories - in particular those stories that are of a sensitive nature. Also, in our “something simple” section we look at how you add a call to action to all your content without going overboard and becoming another “advert” - what is the subtle difference? Plus in “future proofing” we examine robot journalism - is this the future? Could you save a small fortune in hiring an army of robots rather than a team of highly talented journalists? And in closing some top tips of the week.

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