Is launching a protest an effective strategy to gain influence in the age of digital? What do brands need to do to protect themselves from disruptive businesses? How does storytelling fit into the equation?
Join the Brand Newsroom team for a lively discussion about how a well-executed marketing campaign can disrupt business as usual. What role does community support have? When should you avoid jumping on the disruptive bandwagon?
Sarah Mitchell, Nic Hayes, and James Lush weigh in on the #ichoosethankyou marketing push and what the taxi industry should be doing to ward off Uber. What should your business be doing to avoid disruptive business practices?
Links:
Uber riders ‘up by 500pc’ after taxi protest
How small brands like Thankyou piggybacked Virgin’s social media engagement
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