Brand Newsroom

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Brand Newsroom is a weekly podcast offering global insight to brand journalism from an international team of journalists, content marketers and PR experts.

31 05, 2017

Brand Newsroom 142: Mark Masters and clever content marketing for small businesses

By | May 31st, 2017|Categories: Brand Newsroom, Marketing|Tags: |Comments Off on Brand Newsroom 142: Mark Masters and clever content marketing for small businesses

Here are some key take-outs: Often small businesses are falling into content [...]

25 05, 2017

Brand Journalism: How to write a good lede

By | May 25th, 2017|Categories: Brand Journalism, Content Marketing, Storytelling, Writing|Tags: , |Comments Off on Brand Journalism: How to write a good lede

It’s easy to suck. Getting that first sentence right — finding the [...]

24 05, 2017

Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

By | May 24th, 2017|Categories: Brand Newsroom, Branding, Marketing|Tags: , , , , |Comments Off on Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

Our guest this week is the director of Perceptive Marketing, Sandra Brewer, [...]

17 05, 2017

Brand Newsroom 140: Meet the Media Follow-up

By | May 17th, 2017|Categories: Brand Newsroom, Marketing, Media, PR|Tags: , , , , |Comments Off on Brand Newsroom 140: Meet the Media Follow-up

Every year Brand Newsroom host Nic Hayes runs a series of events, [...]

11 05, 2017

Content Marketing: How to run an editorial calendar

By | May 11th, 2017|Categories: Brand Journalism, Writing|Comments Off on Content Marketing: How to run an editorial calendar

When I was a cadet reporter things were still distinctly analogue, so [...]

3 05, 2017

Brand Newsroom 138: Media Intelligence: Here’s what you need to know

By | May 3rd, 2017|Categories: Brand Journalism, Brand Newsroom, Media|Comments Off on Brand Newsroom 138: Media Intelligence: Here’s what you need to know

We’ve come a long way from the days when “media monitoring” involved [...]

26 04, 2017

Brand Newsroom 137: Questions to ask before choosing a marketing agency

By | April 26th, 2017|Categories: Brand Newsroom, Business, Content Marketing, Marketing|Comments Off on Brand Newsroom 137: Questions to ask before choosing a marketing agency

Today, James and Sarah discuss how to get one of your most [...]

19 04, 2017

Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

By | April 19th, 2017|Categories: Brand Newsroom, Marketing, Video, Video Production|Comments Off on Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

It first came to prominence in the gaming world in the 1990s, [...]

12 04, 2017

Brand Newsroom 135: What’s wrong with the media today

By | April 12th, 2017|Categories: Brand Newsroom, Media|Comments Off on Brand Newsroom 135: What’s wrong with the media today

BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take [...]

5 04, 2017

Brand Newsroom 134: Low-cost options to market your start-up

By | April 5th, 2017|Categories: Brand Newsroom, Business|Comments Off on Brand Newsroom 134: Low-cost options to market your start-up

The team discusses innovative and cost-effective marketing tips for start-ups. How can [...]