Brand Newsroom 139: Are marketing industry awards worth the effort?
The marketing and advertising industries are awash with awards, but are they [...]
14
02, 2017
So you want a viral video
One of the last things I want to hear a client say [...]
30
11, 2016
Brand Newsroom 116: We’re all using email marketing, so what’s best practice?
According the Content Marketing Institute’s Australian Benchmark’s 2017 Report, 78 per cent [...]
24
11, 2016
3 Tips for scalable content marketing
At Lush, every strategy we write includes a ‘blue sky’ recommendation for [...]
8
11, 2016
11 Tips to write better headlines and titles [video]
Think about what your blog headings are usually like. Do you think [...]
8
03, 2016
5 things every creative needs to know
Creativity takes a lot of things: talent, dedication, skill. It also takes courage. That’s because successful creative people have to take risks — to challenge the status quo, attack problems differently and pursue original and imaginative ideas. Risk-taking feeds creativity. […]
18
03, 2015
Day Two Wrap-up Video for Content Marketing World
Day Two of Content Marketing World in Sydney was a deep dive into three different disciplines of content marketing: Strategy & Measurement, Channels & Innovation, and Creation & Distribution. […]
3
03, 2015
Ouch! Using Science to Make Brand Storytelling More Effective
Have you ever winced at the sight of someone else’s misfortune? Our unfortunate skater friend here is a classic example. Ouch, that is going to hurt in the morning! But why do we also feel his pain? The answer is an important factor in why storytelling works as a way of communicating. Brands utilising this can make an emotional connection with their audience. […]
19
02, 2015
Content Production: Don’t Settle For Stock Photography
One of my personal bugbears in content production is stock photos. They have a bad reputation, often associated with being bland, clinical and fake. Of course they have their benefits; we occasionally use them but almost always as a last resort. One photographer has taken the concept of stock photography and turned it on its head by photoshopping himself into the background. […]
6
02, 2015
Content Marketing: Using Animation to Tell Stories
Are you a Thunderbirds fan? If you are, do you relate to them? Probably not, but there are creative people among us who can make even inanimate objects relevant and thought provoking. […]
